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Swedish vodka maker Absolut

Wonder if they can sell enough in Mexico to make up for the difference in lost revenue from the United States as a result of this ad?

http://latimesblogs.latimes.com/laplaza/2008/04/mexico-reconque.html

By aztec on Apr 5, 2008, 09:08 in Off Topic.

Man Tequila says on Apr 5, 2008, 13:17:

Who cares? Lots of ads seek to be controversial or make empty social commentary.

Aunque no me creas/ si me lo propongo/ lograre olvidarte/ porque a fin de cuentas/ no soy tan cobarde./ Y termino todo una de estas tardes/ no sera dificil buscar algún sitio donde refugiarme/ donde nunca mas vuelvas a encontrarme. (Polo Montañez)

aztec says on Apr 5, 2008, 13:52:

MT you may have misjudged the ramafications of the ad. But; lets just wait and see if there are any effects on sales in the States.

i do know it is quiclkly getting circulated around via the internet. As you probably know the subject only needs another match to set it off.

This is one we won't have to speculate about. Lets check on their US profits next year.

Man Tequila says on Apr 5, 2008, 15:04:

I don't doubt that the usual suspects will whip up the same hysteria they did over Freedom Fries and other important issues. There will be lots of free publicity. The company will apologize. A few Latinos will buy a little more Absolut. Some folks will buy less. Most won't care.

As you say, the proof is in the pudding. Return to this thread in a year's time. I bet sales reflect current trends.

Lcacique says on Apr 5, 2008, 15:12:

You are a strange aztec, aztec. As usual, Absolut continues to create great ads.

Hoy se nota en la floresta un ambiente de alegría. ¡Y el rumor de ranchería es mas dulce y sabe a fiesta!

gringoloid says on Apr 5, 2008, 15:20:

As an ex-advertising man, creating an ad that makes you hate the product suddenly makes you remember it when you;re at the grocery store to buy.

There may be something deeper going on.........Pernod Ricard a huge french liquor conglomerate bought Absolute last month from the govt of Sweden. The leadership of the liqour business in the world has been new world order all along.

The french and the mexicans have been quite antagonistic over the centuries so this may be some kind of a kiss and make up. although i don't think we will see any ads showing Spain dominating Mexico ....................................or Germany with France within its borders during WWI and WWII.

Absolute was one of the first companies to do aggressive gay marketing more than 30 years ago.

Sales were $1.5 billion last year.............this is a drop in the bucket against the total sales of Pernod.

tejasmarcos says on Apr 5, 2008, 15:52:

skyy makes the best vodka.........

SKYY Vodka has the fewest impurities among leading vodkas with zero carbs.

www.skyy.com

my glass is getting shorter on whiskey, ice and water...

aztec says on Apr 5, 2008, 16:26:

And you Lcacique must live in a blue state!

Lcacique says on Apr 5, 2008, 16:48:

aztec...that is cute how a simple graphic on the TV helps develop your understanding of a complex and diverse group of people. Yes, I am from a blue state. Forget that there is a diverse array of people living here, we are all the same: blue. Maybe you come from a place where outbursts of ignorance influenced by paranoia and hatred get passed off as intellectual discourse. Isn't that supposedly the definition of the red states? It is all that damn anger that exists there...

For your info, I live in a state that is blessed to have a growing latino population. Many of them illegal...and I am happy that they are here.

Hoy se nota en la floresta un ambiente de alegría. ¡Y el rumor de ranchería es mas dulce y sabe a fiesta!

Lcacique says on Apr 5, 2008, 16:50:

tejas...Grey Goose is pretty good as well.

Hoy se nota en la floresta un ambiente de alegría. ¡Y el rumor de ranchería es mas dulce y sabe a fiesta!

tejasmarcos says on Apr 5, 2008, 17:04:

skyy goose iz da best juice!

my glass is getting shorter on whiskey, ice and water...

bamacellist says on Apr 5, 2008, 20:24:

There are definitely a small number of people making a large amount of noise. I'd guess that most of them are already not drinking it. Personally I feel sorry for anybody who can't either chuckle at it or leave it alone. Get a sense of humor or a life, I say. (Perhaps some therapy???)

"The great thing about human language is that it prevents us from sticking to the matter at hand."

webmanco says on Apr 6, 2008, 11:41:

But, I'm going to start making some assumptions here.... Which means I might actually end up making an ass out of myself ..........Thu 04 17, 2008 11:34 am

Lcacique says on Apr 6, 2008, 12:09:

oh shit!!! Colombians will never drink Absolut now!!! We need to send this to all of the Colombians we know and inform them that this company is implying that the roads in Bogota are crappy.

Hoy se nota en la floresta un ambiente de alegría. ¡Y el rumor de ranchería es mas dulce y sabe a fiesta!

webmanco says on Apr 6, 2008, 12:35:

Arte callejero :)

But, I'm going to start making some assumptions here.... Which means I might actually end up making an ass out of myself ..........Thu 04 17, 2008 11:34 am

Lcacique says on Apr 6, 2008, 12:50:

jajaja

Hoy se nota en la floresta un ambiente de alegría. ¡Y el rumor de ranchería es mas dulce y sabe a fiesta!

gringoloid says on Apr 7, 2008, 14:30:

http://www.newsday.com/news/nationworld/nation/la-fg-absolut6apr06,0,4...

Man Tequila says on Apr 7, 2008, 14:42:

More than a dozen calls...

I make more than a dozen calls working one shift at my day job. Yawn.

webmanco says on Apr 7, 2008, 16:44:

But, I'm going to start making some assumptions here.... Which means I might actually end up making an ass out of myself ..........Thu 04 17, 2008 11:34 am

scotty says on Apr 7, 2008, 17:04:

I never did really like vodka much. I was in Poland once and everyone and i mean everyone drinks vodka.
Absolut has made a big mistake doing something like this, for all the new customers they will gain they will lose double that amount.
weird marketing idea.

Get Rhythm, when you got the blues. Johnny Cash

Lcacique says on Apr 7, 2008, 18:30:

Nobody that drinks booze is going to care...they are not exactly trying to pick-up the Budweiser crowd.

Hoy se nota en la floresta un ambiente de alegría. ¡Y el rumor de ranchería es mas dulce y sabe a fiesta!

gringoloid says on Apr 7, 2008, 18:35:

man t, when was the last time a major company apologized for an ad.

they wouldn't apologize if they didn't think they were going to take some serious hits on sales.

http://michellemalkin.com/2008/04/04/absolut-arrogance-and-the-adverti...

Man Tequila says on Apr 7, 2008, 19:28:

Yeah, Absolut apologized. It made my local news rag too.

As I recall Benetton used to apologize for "outrageous" ads on a regular basis.

Absolut ran the ad to increase their sales in Mexico. They have nothing to gain by not apologizing. Maybe they are worried about taking a hit from the Internet arch-conservatives. Just as likely a planned withdrawal knowing it would win them publicity. Apologies cost nothing, companies do it all the time these days.

aztec says on Apr 7, 2008, 19:45:

As I stated before lets just wait for a report of their bottom line. If their sales have increased then we racist/idiot Americans have no idea of world values!

gringoloid says on Apr 7, 2008, 20:02:

I think they're more worried about the rank and file drinkers.

Yesterday, I was in the absolut site and there were quite a few pages of complaints.

Today, i can't even get into the Absolut site.............lot of people complaining??

gringoloid says on Apr 7, 2008, 20:05:

The funny thing is that absolut was sold to Pernod just last week. be interesting what pernods take will be.

Man Tequila says on Apr 7, 2008, 23:24:

People don't seem concerned yet.

http://www.digitallook.com/companyresearch/25407/Pernod_Ricard/share_p...

Cerealkiller says on Apr 8, 2008, 02:30:

I think its just another edgy absolut ad.

Conservatives are not necessarily stupid, but most stupid people are conservatives -John Stuart Mill

tejasmarcos says on Apr 8, 2008, 08:01:

Mon Apr 7, 9:36 PM ET

MEXICO CITY (Reuters) - The distillers of Sweden's Absolut vodka have withdrawn an advertisement run in Mexico that angered many U.S. citizens by idealizing an early 19th century map showing chunks of the United States as Mexican.

The billboard ad has the slogan "In an Absolut World" slapped over a pre-1848 map showing California, Arizona and other U.S. states as Mexican territory. Those states were carved out of what had been Mexican lands until that year.

Although it was not shown in the United States, U.S. media outlets picked up on the ad, and after a barrage of complaints, Absolut's maker said on Sunday the ad campaign would cease.

Defending the campaign last week, Absolut maker Vin & Spirit said the ad was created "with a Mexican sensibility" and was not meant for the U.S. market.

"In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," a spokeswoman wrote on Absolut's Web site.

"Instead, it hearkens to a time which the population of Mexico may feel was more ideal," she wrote.

Absolut's blog cite has received more than a thousand comments since the ad campaign was launched a few weeks ago, with many calling for boycotts of the Swedish company.

"I have poured the remainder of my Absolut bottles down the sink," one blogger wrote.

A war between Mexico and the United States from 1846 to 1848 started with Mexico's refusal to recognize the U.S. annexation of Texas and ended with the occupation of Mexico City by U.S. troops.

At the end, Mexico ceded nearly half of its territory to the United States, forming the states of California, Nevada, Utah and parts of Colorado, Arizona, New Mexico and Wyoming.

Mexicans remain sensitive about the loss and the location of the border. At the same time, the United States is fortifying barriers to keep out undocumented Mexican migrants.

Some Mexicans use the term "Reconquista" (reconquest) to refer to the growing presence in California of Mexican migrants and their descendants.

France's Pernod Ricard is taking over Absolut vodka, one of the world's top-selling spirit brands, after buying Vin & Spirit from the Swedish government at the end of March.

(Reporting by Noel Randewich, editing by Philip Barbara)

my glass is getting shorter on whiskey, ice and water...

gringoloid says on Apr 8, 2008, 08:02:

i don't see companies apologizing for anything, including Benneton, which is making social/political ads intentionally to promote their agenda. this link is about a man that says he would go broke if sold only benneton clothing..

benneton has stopped buying wool derived from mulesing.

http://query.nytimes.com/gst/fullpage.html?res=990CE2D81E3FF930A35751C...

aztec says on Apr 8, 2008, 08:03:

Absolut vodka pulls ad showing California in Mexico

The distillers of Sweden's Absolut vodka have withdrawn an advertisement run in Mexico that angered many U.S. citizens by idealizing an early 19th century map showing chunks of the United States as Mexican.

Absolut's blog cite has received more than a thousand comments since the ad campaign was launched a few weeks ago, with many calling for boycotts of the Swedish company.

http://news.yahoo.com/s/nm/20080408/us_nm/mexico_absolut_dc

gringoloid says on Apr 8, 2008, 08:08:

any apologies from oil companies, enron associates, cigarettes companies, strip mining companies, countrywide mortgage that destroyed 2 trillion in home equity, Blackwater mercenarys, steel companies for pollution in the past, car companies making unsafe vehicles, hospitals for killing people, food companies for poisoning us, Federal Reserve for creating a credit bubble, ?..........and on and on

gringoloid says on Apr 8, 2008, 08:09:

this ad was a terrible insult on a very controversial subject that has insulted all americans, including mexican americans.

Man Tequila says on Apr 8, 2008, 11:55:

I'm not defending the ad. I don't think it showed good judgement. I'm less convinced all Americans were insulted. No doubt there are many companies that have committed genuine wrongs that haven't apologized. Absolut did. So have companies like Ford and Volkswagen which admired facism. This does not make this on that level.

gringoloid says on Apr 8, 2008, 13:16:

actually i have no dog in this fight................you know i've stated many times that the canadian and mexican borders will soon be dissolving and we will have the north american union, possibly as soon as 2010 and no later than 2014. nobody here believes me.

it may start with an economic pact and then by 2020 a full merger.

i have been making my decisions based on what i believe above. I hope to profit from this prediction. maybe i do have a dog in this fight......

bamacellist says on Apr 8, 2008, 14:46:

"insulted all americans"

Thank you, but I can speak for myself and I wasn't insulted. I don't have any trouble appreciating the playfulness of it, and I have far more important things in my life to do than worry about something as totally inconsequential as this.

"The great thing about human language is that it prevents us from sticking to the matter at hand."

kat1 (Moderator) says on Apr 8, 2008, 15:05:

If i were you i will go on the street and burn the Swedish flags heheh

engage brain before opening mouth

Man Tequila says on Apr 8, 2008, 16:29:

Done, and done. Thanks, Kat1.

bamacellist says on Apr 8, 2008, 16:39:

Too funny! Where did you get a Swedish Flag?

"The great thing about human language is that it prevents us from sticking to the matter at hand."

gringoloid says on Apr 8, 2008, 19:44:

now who am I to break up a party............here is another one for you to laugh off:

Image and video hosting by TinyPic

Man Tequila says on Apr 8, 2008, 20:22:

Three words. Just an ad. Insensitive, maybe, but more cheap manipulation than insulting.

bamacellist says on Apr 8, 2008, 20:27:

Is that to be taken seriously? As if the two ideas are equally benign?

"The great thing about human language is that it prevents us from sticking to the matter at hand."

gringoloid says on Apr 8, 2008, 21:39:

aahhh, man t ...........you're coming around.......your first comment in this thread was "Who Cares?"....................now for the above map its: "Insensitive", "Cheap manipulation"

What happened to all the laughs?

gringoloid says on Apr 8, 2008, 21:50:

bamacellist: "Is that to be taken seriously? As if the two ideas are equally benign?"

what's the matter bama, don't you appreciate the playfulness of the map? oh, i forgot you've got more important things to do than worry about the consequence of palestians rubbing out a few million jews.

pretty funny huh, .....................also, i know where you can get an israeli flag you can burn for the celebration. c'mon babe lets hear the laughs.

Man Tequila says on Apr 8, 2008, 22:03:

The original ad is manipulative, since it was made for the Mexican market. I don't get excited by cheap attempts to upset me. I'll concede your Israel map would upset more folks; largely since it remains a hot button issue today. There may be controversies regarding immigration, but no one is seriously suggesting California and New Mexico are, in this day and age, not American.

It was not witty or funny at the beginning of the thread either. Was it the Absolut Conspiracy thing that has you so hot and bothered? Your hatred of the centralization policies of Santa Anna?

I don't drink a lot of vodka, but this wouldn't change my habits. Most other folks don't care much either. Nothing more than an ad campaign in poor taste, and frankly, those already exist in spades.

As said, the future will prove no one else cares much either -- sales and stock price speak.

gringoloid says on Apr 8, 2008, 22:20:

bama, the current situation between mexico and the united states is atrocious.

hundreds of thousands of mexicans have died over that border........

general pershing crossed the border on a killing rampage looking for pancho villa some time ago. and mexican criminals have entered the usa to cause mayhem.

most of the drugs coming into the u.s. come across that border.

i could go on and on about all the grief suffered by both sides in this highly controversial border.

no matter what side your on in this solemn issue, there has been a lot of heartache and misery on both sides.

i really don't care what you think.......it's a wide open website..........but if you're going to disrespect one of the most unfunny chapters in american history since the indians.............then you're going to have a barracuda up your ass, pal.

here is something for you to read: zyklon b on mexicans

also that book mentioned in this article "Ringside seat to a Revolution: An underground history of El Pao and Juarez.... describes how mexicans were deloused with gasoline, when a whole transit station, filled with mexicans drenched in gasoline caught fire...........a horrible carnage.

this is no quiet border...........people, and sometimes many people, have been killed basically every day for the past 150 years.

http://www.counterpunch.org/cockburn06232007.html

bamacellist says on Apr 8, 2008, 22:35:

The ad that was run was a tongue-in-cheek reference to what is now ancient history. The map you made makes reference to a current and ongoing conflict with daily casualties. In the first instance the conflict is long settled except in the imaginations of lunatics and fanatics. The second, while involving fanatics, is neither imaginary nor over. It is unbelievable to me that anyone could not understand theses distinctions or their significance.

"The great thing about human language is that it prevents us from sticking to the matter at hand."

gringoloid says on Apr 8, 2008, 22:38:

plain and simple, no matter what side you're on in this issue, mexican or american, the absolute ad was inflammatory at a time when we're trying to find a solution to this ghastly problem that has existed for 150 years.

i lived 100 miles away from the border for 8 years and saw the grief first hand.

For a company that is trying to acquire a bigger market share, I thought the ad was stupid, disrespectful, reckless, and hateful.

I live in colombia..........I could care less if the border stays or goes, i'm only talking about callousness to a very sad situation.

bamacellist says on Apr 8, 2008, 22:50:

You're welcome to care as litlte about what I think as you want. I certainly am having a hard time respecting your thinking. As far as I'm concerned it's utterly ridiculous to equate the border issues of today - however serious they may be - with the issues of sovereign territory which were settled in the 19th century and are what were being referenced in the ad. Indeed, far more important things to worry about.

"The great thing about human language is that it prevents us from sticking to the matter at hand."

gringoloid says on Apr 8, 2008, 22:59:

bama, how do you know the ad was run tongue in cheek? Were you there?

There is no conflict on the mexican border? you're a fokkin idiot. for your information, there are daily casualties on the mexican border also. the casualties in palestine dwarf what has happened on the mexican border.

"In the first instance the conflict is long settled"

I know you southerners aren't as mentally evolved as the rest of us, but do you read a newspaper? Know what a newspaper is? I don't live in the U.S. but there must be something on everyday about the illegal immigration into the states.

I made many trips to mexico while living in so cal; not one time when crossing the border either way, did i not see some kind of conflict of 20 or 30 mexicans barging across the border. I understand it is much worse now.

gringoloid says on Apr 8, 2008, 23:02:

bamaidiot, my map is tongue in cheek too.............why arent' you laughing?

Man Tequila says on Apr 8, 2008, 23:25:

Gringoloid, I concede that the border is still a source of contention and misery. It's a crappy ad. I think the ad was just trying to be "edgy". I don't think people thought through the ramifications much. They only thought it would help vodka sales.

Humour is a funny thing, but I would have to err on the side of not being an overzealous censor.

christobeldawg says on Apr 8, 2008, 23:28:

Humour is a funny thing

admittedly, arriving can feel great too

gringoloid says on Apr 8, 2008, 23:28:

"As far as I'm concerned it's utterly ridiculous to equate the border issues of today - however serious they may be - with the issues of sovereign territory which were settled in the 19th century and are what were being referenced in the ad."

If it's utterly ridiculous to equate the border issues of today, and it has no relevance, then why did absolut run the ad? Why did they run it in mexico and not the United States? Why did absolut apologize for the ad?

you have better things to do huh? like maybe laugh at a tongue in cheek map of the Axis occupation of France during WWi and WW2?

gringoloid says on Apr 8, 2008, 23:47:

man t........i said it's fine for people to have their opinions of what they think is relevant and irrelevant........funny and not funny.

now that we understand that we do not become 'overzealous censors', my tongue in cheek map of Palestine leads one to believe that the 'jewish problem' has finally been solved.

that we can sit down and have an absolut vodka........in an absolut perfect world............with no more jews in control of land in the mid east.

is the map funny? are the 3 paragraphs above, funny? can i use your first response of the thread...."Who Cares?" (i.e. to why there is no more israel)

Can I run my Palestine map in an absolut ad around the middle east? Can I run the ad in New York City media? Is what I write in this comment offensive or funny?

bamacellist says on Apr 9, 2008, 00:01:

Suggesting that the ad was intended as anything anything other than tongue-in-cheek is laughable, to say the least. I believe the point I made regarding historical distinction and perspective was pretty clear and you have failed to see it, or chosen to ignore it. A roughly equivelent ad would be to run in England a map which showed, oh, say, those pesky American colonies as still part of The Empire. The ad was run in Mexico because it would be Mexicans who might get the warmest chuckle from it. Someone has to explain that to you?!? They apolgized because people complained and that was the easiest way for them to exit. Big deal. FYI, corporations will not apologize in an instance where it might create a legal liabilty, to answer a question you asked previously. Yes, humor is a funny thing. A sense of humor is an asset whose value cannot be underestimated.

"The great thing about human language is that it prevents us from sticking to the matter at hand."

aztec says on Apr 9, 2008, 06:59:

Absolut Folly
The Swedish vodka maker thinks radical politics will boost sales?

"Is it wise for a global beverage company to pander to radical politics while alienating a much wider consumer base?

Absolut, the Swedish-owned vodka maker, apparently drinks to that. Last week, my e-mailbox lit up with messages from readers and bloggers about a new Absolut ad catering to Mexican drinkers who believe the American Southwest belongs to them. (That extreme ethno-supremacist idea, of course, is not news to anyone who has paid attention to the massive illegal alien marches of the past two years — where “This is our continent, not yours�? has been a rallying mainstay.)"

http://article.nationalreview.com/?q=YmJkNGVjODQ0NGU2OTJjMzQwODU2MDlkM...

Tinto (Moderator) says on Apr 9, 2008, 07:20:

What a bunch of morons. The Swedish taxpayers/government, owners of the vodka company, create an advertisement sure to offend their No. 1 customer. I must have slept in the day they covered this strategy in Marketing class.

Man Tequila says on Apr 9, 2008, 10:11:

How does indifference (who cares) imply humour? The Absolut ad is simply different from the Palestine example, even though some of the principles aren't. It hardly implies Americans don't exist, and it uses a historical map.

aztec says on Apr 9, 2008, 10:23:

See attached:

"Leftists Fail to Keep Ad Controversy Out Of Wikipedia"

http://newsbusters.org/blogs/matthew-sheffield/2008/04/09/absolut-bias...

gringoloid says on Apr 9, 2008, 10:50:

bramacellist................your responses are what's 'laughable', followed by 'debate cowardice' in running from my responses.

1. Quote: "I believe the point I made regarding historical distinction and perspective was pretty clear and you have failed to see it, or chosen to ignore it."

i countered this point with the exact same historical distinction and perspective that you proposed with an absolut concept map of German occupation of France during WW1 and WW2 , a conflict that is resolved. it's pretty clear there would be some french people still alive that would consider an ad like that an insult and in fact could involve arrests of the ad agency under the european holocaust laws. Now if you don't answer this challenge it's pretty clear that you've failed to see it, or chosen to ignore it.

2. Quote: "A roughly equivelent ad would be to run in England a map which showed, oh, say, those pesky American colonies as still part of The Empire."

Wrong again. Thousands of englishmen are not illegally crossing the ocean to enter the U. S. on a somewhat daily basis. Currently England makes no claim to any part of the U.S., as some radical mexican groups do. there is an enormous economic strain placed upon the u.s. by illegal mexican immigration; i know of no such financial strain by englishmen on america. Your map is not 'topical' as absolut ads have been for 30 years, so your map does not incite either for or against, therefore, no comparison.

3. Quote: "The ad was run in Mexico because it would be Mexicans who might get the warmest chuckle from it. "

At the expense of whom? My issue right from the beginning was from an american standpoint, not the mexican reaction. Ads are for promoting interest in ones product for purposes of awareness and increasing sales. Of course the ad was favorable to a lot of the mexican population, and those that think like Blackbeard the Pirate. if you're saying that there were just slightly warmer chuckles in the u.s. please show me the evidence.

Will Absolut be making a Tibet/China map/ad to get a lot of 'chuckles' as you say, during the Olympics in Beijing this summer? If not, why not? If YOU owned Absolut, would you make an ad showing a separate tibet/china, or maybe a separate Quebec from Canada so that the Tibetans and Quebecans will have the 'warmest chuckles". If not, why not?

Robert Jorge says on Apr 10, 2008, 23:02:

If Absolut wanted to be real controversial with their "tongue in cheek" advertising humor, they could mess around with the map of the Balkans. Or why not Israel?

--"I believe in making the world safe for our children. But not for our children's children, because I don't think that children should be having sex." - Jack Handy

billyb says on Apr 11, 2008, 06:44:

Maybe they could show a map with a quarter of the world still draped in British colonial pink.

Man Tequila says on Apr 11, 2008, 12:43:

Maybe they should try to piss off everyone. The map from Risk with all the countries labelled Canada. Or a map from 2123 with all the countries invaded by the Ant People.

gringoloid says on Apr 11, 2008, 16:34:

i think i've had it with maps.....................people should be able to travel anywhere.

aztec says on Apr 13, 2008, 09:48:

SKYY® Vodka, Made in the USA, Proudly Supports Treaty of Guadalupe Hidalgo

America’s Most-Popular Domestic Vodka Decries Absolut® Vodka’s Suggestion to Redraw North American Map

SAN FRANCISCO--(BUSINESS WIRE)--In 1848, the Treaty of Guadalupe Hidalgo officially ended the Mexican-America War (1846-1848). With the signing of this treaty, the United States gained control of what was to become the Golden West, including California, Arizona, Utah, Nevada and parts of Colorado and New Mexico. Today, SKYY® Vodka, the number-one vodka produced in the United States, spoke out against suggestions by Absolut® Vodka to disregard that treaty, as well as the joining of Texas to the Union in 1845, as depicted in Absolut’s recent advertising.

http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&ne...