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Audioblog.com rebranding and expanding - The Social Software Weblog

Audioblog.com rebranding and expanding - The Social Software Weblog: audioblog.com will soon be re-branded as “hipcast”, since they’ve now moved beyond just audio. I feel bad for them, all that brand equity lost. Must be a bummer. I changed mefeedia from me-tv.com about 1 year into its life, when it was still totally underground. Still it hurt, it took over 6 months for people to forget the original name. People will still refer to audioblog at least a year down the line.

This entry was posted on Sunday, March 12th, 2006 at 12:14 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

2 Responses to “Audioblog.com rebranding and expanding - The Social Software Weblog”

  1. Marshall Kirkpatrick Says:
    March 13th, 2006 at 4:59 am

    You’re probably right about that. What a situation. Better early than late to make the change, though! Maybe they’ll make a uniquely large PR push, with key new features, etc. to make up for the loss.

  2. Eric Rice Says:
    March 16th, 2006 at 3:28 pm

    Absolutely right about that, although I know ‘Hipcast (formerly Audioblog.com)’ will be on my lips for a long time coming. However, flying below the PR/Buzz/Hype radar for so long probably was a good thing.

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