Digital Web Magazine - Features:
Digital Web Magazine - Features: The Psychology of Navigation: “A typical user, faced with a typical, freshly loaded Web page - her eyes bouncing around the page - takes in all the options available.” No they don’t. At least not when they’re looking for something - they’ll click the first likely link.
December 23rd, 2002 at 1:57 pm
and then: “The navigation decision—whether or not to click—hinges on the mental image users create of the page they expect to see.” wrong again - that (in my not-so-humble opinion) is a complete misunderstanding of how scent of information really works. At the very least, there is no “picture”. An expectation of certain content.
December 23rd, 2002 at 2:01 pm
ok, so that’s not what he meant by “mental image” (I read further). The whole article rubs me the wrong way though… I guess trying to explain things simply - in this case - Jesse went over the edge of misrepresentation for me… I’ll shut up now.
December 23rd, 2002 at 2:02 pm
I’m grumpy today