Colombia is passion!

webmanco says on May 25, 2006, 18:46:

Thanks Valpawn for sharing with us
Click on the image to see the video



An article about the campaing

The phrase, "Colombia is passion," presented with a heart,
is now being used to market the country as a business and
tourist destination. A U.S.-based marketing firm under a
Colombian government/industry contract designed the logo.

...A yo, déjenme queto y no me jodan má! ...

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johna says on May 25, 2006, 19:30:

has anybody pointed out that "Colombia is passion" is an akward phrase. Passion is a noun in this case and so is colombia. passionate is an adjective used to describe something like colombia. People will be able to understand the point, but it doesn't really flow.
When I worked in Korea they came up with a phrase to promote Korea during the world cup. The phrase was "Korea fighting". To them it meant "go Korea". I think it left alot of people scratching their heads. "Colombia is passion" is at least understandable.

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Crazy4Cali says on May 25, 2006, 20:13:

Scratching... The two nouns make sense because they are being equated.

Colombia is (as in equals) passion.

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Cockney Colombian says on May 26, 2006, 04:13:

They couldn't have got someone who spoke English naturally? The video is great but the stilted child taking with a rococo accent just doesn't work.

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kat1 (Moderator) says on May 26, 2006, 04:31:

I agree Cockney, but I like when he said about Botero's painting. I think the Video is good I like it. I don't know what they were trying to project choosing a child voice, there must be something in there.

BTW: I don't get it Mario? original tense? passion? pain?

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Desideria (Moderator) says on May 26, 2006, 05:17:

I think mario meant The original sense....of the word passion being "pain" or something related to suffering, like in the Passion Of Jesus Christ.

I've only seen the video in Spanish and on TV, works well in the original language. No confusion about the meaning of the noun or it's usage.

Cheers,
Desi


Embrace your uniqueness. Time is much too short to be living someone
else's life.

-Kobi Yamada

"When shall we three meet again? In thunder, lightning, or in rain?"(First Witch in Macbeth)

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Desideria (Moderator) says on May 26, 2006, 05:18:

sorry, mario You were just a tad faster than me:)
Cheers, Desi

Embrace your uniqueness. Time is much too short to be living someone
else's life.

-Kobi Yamada

"When shall we three meet again? In thunder, lightning, or in rain?"(First Witch in Macbeth)

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kat1 (Moderator) says on May 26, 2006, 05:44:

yep, tinto we were talking about that on the other board, where is the Indians, where's the brown people, there is too many beautiful european types people there.

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Colombiche says on May 26, 2006, 06:32:

Maybe The people on the commercial were hand picked at Mango's in Medellin.

No me den trago extranjero, que es caro y no sabe a bueno.... (Rafael Godoy)

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Colombiche says on May 26, 2006, 06:37:

Mario .... now that you bring it up.. The word "Passion" fits Colombia like a glove. Note only the passion of the people to continue loving, laughing and living in spite of the hardships, but the religious connotations of the word. In my mind passion indicates an intense feeling whether it be of joy or pain.

Colombia is known as "El Pais del Sagrado Corazon" (the sacred heart of Jesus). See the publicity icon is a heart, sort of like the sacred heart of Jesus, with a crown of thorns around it , a cross at the top and a flame surrounding it.

No me den trago extranjero, que es caro y no sabe a bueno.... (Rafael Godoy)

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Gomezman5 says on May 26, 2006, 07:22:

T E R R I F I C Video For a short piece, it was really well done and shows a lot of the positive.

And Kat, as to using the child's voice..........well I think that wanted to give it a soft and innocent image. It's very common in the states for children's voice to be used in commercials.

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Colombiche says on May 26, 2006, 10:32:

Listo !Me suena muy chevere!

No me den trago extranjero, que es caro y no sabe a bueno.... (Rafael Godoy)

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Colombiche says on May 26, 2006, 10:46:

I am kind of glad... I haven't been able to watch the video because of the way that our company's firewall is configured.

That's good, because I have a feeling my eyes will start to water.... I can't have my project team thinking I'm a wuss.

No me den trago extranjero, que es caro y no sabe a bueno.... (Rafael Godoy)

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Miguel says on May 26, 2006, 10:54:

Interesting reviews G5 is right about "imaging" through the kid's voice, but like Desi said, it sounds okay in Spanish. Also Mario, that sequence of the orchid and the women wasn't lost on me, either.

I would have loved to have seen the races of Colombia better represented, epecially those lovely prietas!

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Javi20 says on May 26, 2006, 11:16:

Nice Very cool video!!

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johna says on May 26, 2006, 12:15:

Ok Crazy keep scratching.... yes it makes sense, but it is an akward phrase. Entiendes?

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utopiacowboy says on May 26, 2006, 13:23:

I wish the FARC would do something constructive and just take Mangos out.

Disclaimer: any comment I make is inane and is not to be taken seriously, and is so patently ridiculous that no one should take it seriously, even as an insult.

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me gusta bailar says on May 26, 2006, 19:02:

ohh i loved this video My friend sent it to me today. I agree...why so many blanquitos? Overall though, well done. Everyone I sent it to understands a little better why I cannot wait to go. I love the kid's accent...adorable!

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Miguel_Clavo says on May 26, 2006, 23:38:

I think that it accomplishes its purpose: promotion of tourism to Colombia, and puts Colombia in an opposite light to the typical 1990s stereotype of free "Colombian Neckties" BS that is still believed by many. It exposes the brighter side to a country that gets clobbered by the media. But why the light-skinned crowd? Its not an "anatomically-correct" documentary about Colombia, folks, its trying to appeal to its target group.....the gringo with the camera around his neck, black socks, Bermuda shorts, and Hawaiian shirts, with all the gold bling-bling! hahahahaha.....


Just my opinion...

Miguel_Clavo...faltan 34 días...Colombia es pasión!

"Ignorance is a Weapon of Mass Destruction..."

"I would rather die living life, than to live a dying life."........ Oh, and my PM is always ON. Great Bumper Sticker: "Home of the Free, Because of the Brave"

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Cockney Colombian says on May 27, 2006, 17:18:

Well the use of a child is fairly cynical but it's hardly unique to this video, indeed it's perfectly acceptable to use a child to narrate.

My problem is the rococo accent. The target audience of this video is not Colombians, it's American and European, specifically English speaking tourists who should be persuaded to come and give Colombia a chance. English is clearly not this childs second language (Given the stilted nature of its delivery I'd guess their reading phonetically off a cue card) and it just comes across as the Speedy Gonzales chewing an onion kinda pronounciation, hardly the best respresentation when we want to get away from the stereotype of Colombia as a nation of jungles and guerrillas. I've not listened to it in Spanish, I'm sure in the native tongue it's perfectly fine.

On the other hand it would have been odd if the narrator had a BBC accent.

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Miguel_Clavo says on May 27, 2006, 20:57:

A Child is perceived as innocent and as the future...... theres no cynicism here....quite the opposite...the narrator seems to me to be Colombian or Hispanic by birth, but bilinqual very early on....as he still pronounces English with his spanish accent....if he spoke perfect English the audience would see him as the kid down the street that keeps stealing his newspaper....give him a slight spanish accent, and the audience sees him as a foreigner. Also, like "me gusta bailar" points out, innocent children are adorable...and innocent, and un-corrupted unless your are Freddy Kreugers kid!!! hahahhaa....I think it is an excellent and well-designed promotional piece. It should do well in the US...although it is still an uphill battle, but not too many Americans fleeing to Europe nowdays due to the exchange rates and high fuel costs of flying. The tourists need to go somewhere....

Just my opinion...

Miguel_Clavo...faltan 34 días...Colombia es pasión!

"Ignorance is a Weapon of Mass Destruction..."

"I would rather die living life, than to live a dying life."........ Oh, and my PM is always ON. Great Bumper Sticker: "Home of the Free, Because of the Brave"

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kernow62 says on May 27, 2006, 21:05:

I think the kid's voice was too precocious, I would have happily put gaffer tape over the little blighters gob. If they want to attract more Americans they should use a sultry Colombiana's voice. Hey don't all gringos think Colombianas are sweet and innocent?

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Gomezman5 says on May 27, 2006, 21:55:

Gringodiego There is a first for everything. But keep in mind that Miguel Clavo and I are on the same page in the immigration thread. He was brilliant in his very candid assessment of things.

But Gringo, you shold know that I was in my office too when I heard it, I guess that is what it really means to be COLOMBIAN. I too teared....my eyes got so watery after I played it a second time, I had to reach for the tissue box in my desk that a only pull out when my allergies are bothering me. Americans who love Colombia and want to promote her with videos like this one are happy to see this kind of stuff, but it will not make them cry. So despite all my harsh words.....my love for her is endless.

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platano says on May 27, 2006, 22:02:

"...my love for her is endless." Wonder of wonders... G5, you and I are now on the same page!

plátano

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Miguel_Clavo says on May 27, 2006, 22:10:

Rosario Tijeras was sooooo Sweet and Innocent...hahahah but she was HOT!! hahahahha....Now, G5 dont go all wimpy and sappy on us now!! You will ruin the impression i had of you! ahahahahah.....


Just my opinion...

Miguel_Clavo...faltan 34 días...Colombia es pasión!

"Ignorance is a Weapon of Mass Destruction..."

"I would rather die living life, than to live a dying life."........ Oh, and my PM is always ON. Great Bumper Sticker: "Home of the Free, Because of the Brave"

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Miguel_Clavo says on May 27, 2006, 22:12:

Oh NOOOOO!!! NOT more Group Hugging!! I'm gonna puke!! Just kidding...


Just my opinion...

Miguel_Clavo...faltan 34 días...Colombia es pasión!

"Ignorance is a Weapon of Mass Destruction..."

"I would rather die living life, than to live a dying life."........ Oh, and my PM is always ON. Great Bumper Sticker: "Home of the Free, Because of the Brave"

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Cockney Colombian says on May 28, 2006, 02:19:

I disagree that the narrator is naturally bilingual, the delivery is stilted, like he's reading from a cue card.

To clarify my cynical point, perhaps I used the wrong word. Or perhaps I myself am cynical. As quite rightly pointed out a child represents innocence, I don't think the producers of the video simply thought lets use a child because it'll be cute or because there's one here in the office, a child was chosen precisely because it can project the innocence. It's a calculated choice. Cynincal has a negative connotation to it, but my use of the word in this sense isn't neccesarily a criticism. As I've said from the start, the video is great, it's just the narrator who grates upon me. It probably sounds much better in Spanish

A couple of years ago El Tiempo gave a way a promotional video "Colombia Vida". The narrator is an adult male, which is perfectly fine. The closing montage however is a chorus of children of all backgrounds, which serves to represent that innocence and hope for the future.

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Cockney Colombian says on May 28, 2006, 02:31:

And you know what? I hate puppies too! :p

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COLDK says on May 28, 2006, 06:28:

Living Colombia , video by EL TIEMPO mms://81.19.228.54/hola/colombia.wmv

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webmanco says on May 28, 2006, 07:47:

Colombia !!!!!!

...A yo, déjenme queto y no me jodan má! ...

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webmanco says on May 28, 2006, 08:14:

30 seconds commercials ?

...A yo, déjenme queto y no me jodan má! ...

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Miguel_Clavo says on May 28, 2006, 09:48:

Its a marketing tool to show positive things re: Colombia, NOT to portray Colombia as Utopia....every country has its "issues"...ie, the US has Morphus, Canada has Platano....etc...hahahaha..JK!

"I disagree that the narrator is naturally bilingual, the delivery is stilted, like he's reading from a cue card." CC

of course the kid is reading from cue cards..Heads of State use electronic cue cards but have more speaking and narrating experience than a child. I think the kid is bilingual.you can hear him speak English in the ad piece, and obviously has a spanish accent to him. i think that was intentional by the advertising people. in the link he is reading/speaking in English, and it would stand to reason that the same child narrated the spanish version, if their is one, although i have not viewed it. Maybe someone has, and can comment on it? But, IMHO, since children are like sponges (kinda of like my ex-wife, hahaha...but of a different sort...$$$$) i wouldnt doubt he has a certain command of English and Spanish...OR, even Spanglish like me! jajaja......

Just my opinion...

Miguel_Clavo...faltan 33 días...Colombia es pasión!

"Ignorance is a Weapon of Mass Destruction..."

"I would rather die living life, than to live a dying life."........ Oh, and my PM is always ON. Great Bumper Sticker: "Home of the Free, Because of the Brave"

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Cockney Colombian says on May 28, 2006, 09:52:

Yup COLDK, that was the video I was referring to. A little dry in places, but still an excellent all round piece that showcases Colombia. I highly recommend it.

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Cockney Colombian says on May 28, 2006, 11:14:

Great short videos, my favourite is the one in the market.

A while a go I also posted a few movies of Colombia. Nothing like above, just a snap shot of the life of everyday Colombia

See Flavours of Colombia

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Desideria (Moderator) says on May 28, 2006, 11:45:

"I disagree that the narrator is naturally bilingual, the delivery is stilted, like he's reading from a cue card." (Cockney Colombian)

I'd have to say (after listening carefully the second time) that it sounds like a girl and that she has a very slight Spanish accent. She's reading from cards, yes, speaks Spanish as the first language (listen to her pronunciation of Spanish names like Botero, Barranquilla, García Marquez totally void of any English/American accent). It's all very cute but I would have preferred an adult voice.

Cheers,
Desi



Embrace your uniqueness. Time is much too short to be living someone
else's life.

-Kobi Yamada

"When shall we three meet again? In thunder, lightning, or in rain?"(First Witch in Macbeth)

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Miguel_Clavo says on May 28, 2006, 21:02:

Adult Vs Child....strategy-wise....its a slam-dunker....=) Adults = potential for Corruption and Violence

Child = projects Innocence and Non-Violence


Just my opinion...

Miguel_Clavo...faltan 33 días...Colombia es pasión!

"Ignorance is a Weapon of Mass Destruction..."

"I would rather die living life, than to live a dying life."........ Oh, and my PM is always ON. Great Bumper Sticker: "Home of the Free, Because of the Brave"

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Miguel says on May 29, 2006, 01:25:

Also... Nice to hear "La Piragua" in the "Colombia You Don't See" video.

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elefecuté says on Jun 14, 2006, 04:20:

what about this video? has been censured? nobody saved it?
youtube doesn't show it any more...

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luisgaman says on Jun 24, 2006, 15:44:

Es lo mejor Colombia ! I love this country

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